Digidelta invests on LED technology to grow

The Portuguese company invested 8.5 million in a factory in Torres Novas to take Portuguese technology to the world.
Digidelta business started in the printing industry but today, the company is much more than that. Over the past 28 years the business has evolved and today Digidelta is strongly investing in LED technology, developed by the Portuguese company to the world, and which is currently patent pending.
Digidelta is responsible for the LED panels displayed in the renewed stores Zippy, Sportzone, Worten, Mo (formerly Modalfa) but also installed the giant screens at Estádio da Luz and other which can be found throughout the cities of Lisbon and Luanda.
To focus in this form of digital communication Digidelta created its own brand, Netscreen, and this year made an investment of EUR 8.5 million to build a LED technology plant in Torres Novas, which is already up and running and where about 20 jobs were created .
The success of Digidelta in this area is partly explained by the assistance provided to the products they sell. Rui Leitão, founder and president of Digidelta, explained in Etv’s program Grandes Negócios, that "Digidelta understood the customer's need to have a product working consistently well not only when it’s new, but keeping working perfectly over the years. We offer a lifetime compliance guarantee to the digital panel. We guarantee the panel will work as well in the first day as it will in the last day of life, after seven, eight, nine years. For all these years we are responsible for keeping it running in top conditions."
With this target established a decade ago, Digidelta now covers all kinds of digital communication offers. From digital printing for advertising on cars or windows, for example, to digital display on screens.
Besides this advertising area, Digidelta also entered the interior decoration market. In a few months, the company will make an investment by customizing sticker fabric that will replace the wallpaper with advantages: "The fabric is easier to implement because it creates no air bubbles and can be removed at any time without damaging the wall," assures Rui Leitão. According to the president of the company, “our idea is having the customer visiting a digital store, browsing patterns on the mobile screen and then, after finding the pattern he likes, select the colours in the color palette, make a printout test, order the fabric required and take home an adhesive fabric which everyone can be apply."
Currently, Digidelta applies the printing and digital display tools in five business areas: labeling, printing industry, advertising, retail and decoration, with international markets representing 42% of the company’s sales. And, although between 2012 and 2013 the revenue grew by 32%, reaching EUR 22.3 million, this year's turnover will reach EUR 30 million, which was forecasted only for 2018.
